CASE STUDY

BUILDING THE FRAMEWORK FOR A BETTER COMMUNITY.

Acting as an extension of Liebe Construction Services, Fred transformed their marketing presence through strategic experimentation, refreshed brand collateral, and high-performing digital advertising.

The image features the word 'fired' written in yellow with a distressed style inside a black and yellow rectangular border.

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LIEBE Construction Services logo with blue and green lettering

OVERVIEW

Generic user profile icon with a circle representing the head and a curved line for the shoulders.
Outline of a multi-story building with six windows and a main entrance, drawn in blue on a black background.
A geometric logo with three overlapping blue diamonds on a black background.
An icon of a clock showing the time as 3:00.

Client

Industry

Scope

Timeline

Liebe Construction Services

Construction

Social Media, Print Collateral, Google Ads

Ongoing (12+Months)

THE CHALLENGE

Starting without historical data.

Liebe as an organization lacked meaningful engagement data to identify what messaging, visuals, or audience segments were driving results. The challenge was building a content strategy from the ground up while maintaining a professional and trustworthy brand presence within the construction industry.

No historical social data

Radar screen showing blips and a moving target in a circular display.

Unclear audience preferences

Outline drawing of three people, one in the foreground and two in the background.

Need for brand consistency

A circular diagram with clockwise arrows indicating the cycle of the water cycle, including evaporation, condensation, precipitation, and collection.

RESULTS AT A GLANCE

200%

Outline of three people in yellow on a black background.
Icon of a document with lines representing text, yellow outline on black background.
A black background with concentric yellow circles resembling a radar or target pattern.

INCREASE IN SOCIAL ENGAGEMENT

COMMUNITY-FOCUSED CONTENT HIGHEST PERFORMING CATEGORY

MODERNIZED COLLATERAL FOR SALES & BUSINESS DEVELOPMENT

STRONGER VISIBILITY THROUGH PAID ADVERTISING

SOCIAL STRATEGY

Logo for Netflix, featuring a black background with the word Netflix in yellow uppercase and lowercase letters.

TEST & LEARN. DISCOVER WHAT WORKS.

We launched a diverse content strategy to test multiple content pillars including project highlights, team culture, industry education, and community involvement. Through testing and analysis, we discovered community focused content resonated most, and we leaned into it.

Four smartphones displaying LinkedIn promotional screens for Liebre Construction Services, each emphasizing different aspects of their services including building visions, expertise, proven results, and community support.

THE RESULT

+200%

ENGAGEMENT GROWTH.

By focusing on authentic, community-driven storytelling, we significantly increased engagement and built a stronger connections with their audience.

PRINT COLLATERAL REDESIGN

The image shows the number 2022 in bold yellow font with a black background.

MODERNIZING SALES MATERIALS.

We redesigned Liebe’s sales collateral to create a more polished, consistent, and professional brand experience that supports development efforts.

Brochure featuring a construction company named Liebe Construction with a skyline photo and a list of core values including safety, integrity, teamwork, and excellence.
A close-up of a variety of small, colorful candies inside a transparent plastic bag, with some candies spilling out.
Brochure with construction company information, featuring images of a building under construction and city skyline, with green and blue text.

THE RESULT

+40%

LEAD GENERATION

By creating modernized sales material and optimizing content, Liebe Construction saw an increase in callbacks and qualified leads.

GOOGLE ADS

Bold yellow number 02 with black background.

DRIVING VISIBILITY. GENERATING RESULTS.

We developed targeted Google Search and Display campaigns to increase visibility, drive qualified traffic, and generate more opportunities for Liebe.

Computer monitor displaying a Google search results page for 'commercial construction chicago' with links to construction companies.

SEARCH ADS

Targeted high-intent searches that drive qualified traffic.

Google search results page for 'commercial construction Chicago' showing an ad for Liebe Construction with links to projects and services.

DISPLAY ADS

Brand awareness and retargeting to stay top of mind.

A glass of dark beer with a foamy head on a wooden surface.
Modern multi-story office building with glass windows and surrounding landscaping under a partly cloudy sky
Digital artwork with black background displaying the word "LOVE" with the letter "O" in yellow and stylized as a heart.

RESULTS SUMMARY

STRATEGIC MARKETING.
BUILT FOR LONG-TERM GROWTH.

200% increase in engagement through data-driven content optimization focused on community and authenticity.

SOCIAL

DIGITAL ADVERTISING

Targeted Google Ads campaigns that increased visibility and strengthened online presence.

PRINT

A refined and professional sales system aligned with Liebe’s brand and build to support business growth.

Close-up of a white construction helmet with the logo of Lieb Construction Services, placed on top of architectural plans and blueprints on a table.

BUILDING STRONGER BRANDS FROM THE GROUND UP.

VIEW MORE WORK
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Yellow and black sign with the word 'fried' written in a handwritten style.

Wut we do:

Content.
Creative.
Production.
Results.