CASE STUDY

Elevating a Premium Ice Brand Into a Lifestyle Experience

We partnered with Quari Ice to reposition the brand essence, complete a website rebuild, and roll out a 6-month social media strategy that brings the product to life across hospitality and consumer touchpoints.

Quari ICE logo with blue text and a red square with white text on a black background.
A black background with the word "fried" written in yellow, distressed, stencil-style font inside a yellow rectangular frame.

X

OVERVIEW

Simple black outline of a person's head and shoulders on a white background.
Line drawing of a multi-story building with a central entrance and three windows on each floor.
A digital logo featuring four layered diamond shapes, each with a smaller diamond cutout in the center, arranged vertically.
An analog clock showing the time as 4:00.

Client

INDUSTRY

Scope

Timeline

Quari Ice

Hospitality / Beverage

Rebrand, Website Rebuild, Social Media Strategy

6 Months

THE CHALLENGE

Quari Ice needed a brand experience that matched the product quality.

While the product delivered a luxury experience, the existing digital presence lacked the visual sophistication and strategic messaging needed to communicate the brand’s premium positioning.

Elevate the brand visually

A woman with long, curly hair sitting at a wooden table, holding a white mug, with plants and books in the background.
A bar chart with an upward trending arrow, indicating growth or increase in data.

Improve website UX and storytelling

A collection of Halloween-themed items, including a carved pumpkin with a face, gummy worms, a skeleton figure, and various Halloween candies.
Icon of a speech bubble and a lightbulb inside a browser window outline, representing ideas and communication.

Position as both hospitality supplier and lifestyle brand

A scale with a hotel bag on one side and a glass of wine on the other side.
Several glasses of bourbon with club soda, ice, and a cherry garnis, served on a silver tray with a white cloth.
A woman with long blonde hair sitting on a beige chair in a modern, well-lit living room, holding up a large glass of clear drink with a slice of cucumber, smiling at the camera.

DISCOVERY & STRATEGY

Defining the Premium Experience

We uncovered key insights, analyzed the market, and defined a strategy that blends luxury hospitality with lifestyle appeal.

AUDIENCES

  • Restaurants & Bars

  • Hospitality Buyers

  • Cocktail Enthusiasts

  • Luxury Consumers

POSITIONING

  • One of life’s little luxuries that can be enjoyed by anyone.

STRATEGY

  • Cinematic visuals

  • Emphasize craftsmanship

  • Elevated hospitality aesthetic

  • Blend B2B credibility with lifestyle branding

“The new brand and digital experience showcase the quality of our ice and the experience we help create.”

-Quari

Quari Ice User Generated Content

SOCIAL CAMPAIGN

User Generated Content

No time to post? No problem. We convinced customers to post for us.

  • Encouraged everyone to share their #quaristory

  • Enticed UGC with free products

increase in online sales

+180%

WEBSITE REBUILD

A person holding a glass of whiskey with a large ice sphere, with a group of people in the background and a sunset over a body of water.

Built for Storytelling and Conversion

  • Clear user pathways for hospitality and consumers

  • Mobile-first responsive design

  • Strong visual hierarchy

  • Conversion-focused CTAs

THE RESULTS

The rebrand and digital refresh positioned Quari Ice as a premium lifestyle brand. The new website and social direction created a cohesive brand experience aligned with high-end hospitality expectations.

A person in a gray jacket and white helmet riding a black and white motorcycle on a road with a forested background.
A shield with a star in the center outlined with dashed lines.

Stronger brand recognition

An icon of a web browser window with a checkmark inside a circle and a clicking hand cursor.

Improved user experience

Line graph with upward trend, rising arrow, and dollar sign representing growth and financial success.

Increased inquiries & engagement

A silver diamond ring with a detailed geometric design.

Consistent premium brand perception

KEY TAKEAWAYS

  • Design for emotional perception

  • Balance B2B and consumer needs

  • Consistency builds trust and recognition

  • Strategic UX drives real business impact

Yellow sign with black border displaying the word 'fired' in lowercase, handwritten-style font.
A person sitting on a public bus, reading a book, with a backpack on their lap and window view outside.

Wut we do:

Content.
Creative.
Production.
Results.